On a budget of about $60,000, the indie project made an astounding $240+ million during its theatrical run and put Myrick, Sánchez, and found footage horror on the map. They decided on the concept of a lost documentary shot by student filmmakers concerning a mythological figure in a small town called Burkittsville, MD, being discovered and released to a wide audience. Eight years prior to The Blair Witch Project capturing the attention of film festivals and audiences, co-writers and directors Eduardo Sánchez and Daniel Myrick set out to make a movie that scared them. The film premiered in the midnight movie section at the 1999 Sundance Film Festival.In 1999, the found footage genre of horror was still a relatively new way for filmmakers to tell stories. Each night they are confronted with shrieking and sounds so haunting that they are convinced someone is following them, and they quickly begin to fear for their lives. Slowly these students start to unravel, knowing they have no way of getting out, no food, and it's getting cold.
Frightened, they desperately try to find their way out of the woods, with no luck. They also find strange artifacts from (what can only be) the Blair Witch, still living in the woods. Forced to spend extra days finding their way out, the kids then start to hear horrific sounds outside their tents in the pitch-black middle of night. Out in the woods and away from their parked car (and civilization), what starts as a school exercise turns into a nightmare when the three kids lose their map. Everyone in town knows the story and they're all sketchy on the details. The Blair Witch incident, as we initially learn from the local town elders, is an old legend about a group of witches who tortured and killed several children many years ago.
The entire movie documents their adventures leading up to their final minutes. These kids were never seen again, and the film you are about to see is from their recovered equipment, found in the woods a year later. Presented as a straightforward documentary, the film opens with a title card explaining that in 1994, three students went into the Maryland back woods to do a film project on the Blair Witch incidents. Combining Hi-8 video with black-and-white 16 mm film, this film presents a raw look at what can happen when college students forego common sense and enter the world of voodoo and witchcraft.
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